Secteurs & marchés
Unlocking CETA: How Canadian SMEs Can Maximize the EU Market Opportunity
Practical insights, compliance guidance and real-world strategies for expanding into Europe.
This webinar will take place on February 4, 2026, from 12:00 PM to 1:00 PM (ET) and will be held virtually. Organized by the Toronto Region Board of Trade, it focuses on how Canadian businesses can leverage CETA to generate tangible commercial opportunities in the European market.
Through expert insights and real SME success stories, the session explains how to unlock tariff savings, navigate EU compliance requirements, and access public procurement opportunities across Europe. The webinar provides practical, actionable guidance, enabling participants to leave with a clear, step-by-step roadmap to enter or expand in the EU and use CETA as a strategic competitive advantage.
Participants will learn how to claim CETA tariff benefits while avoiding common compliance pitfalls, understand rules of origin and customs documentation requirements, explore services, mobility, and EU procurement opportunities available to Canadian firms, and see how SMEs are successfully using CETA to diversify beyond North America.
